With the surge in usage of Smartphones such as the iPhone and the rapidly gaining popularity of Android devices, mobile web usage has never been higher. To this end, developing mobile-friendly websites and mobile-enabling existing websites is becoming increasingly important.

This does, however, throw up a number of interesting challenges. The sheer number of mobile devices on the market and their inherent limitations makes designing for the mobile web uniquely challenging, whilst offering a number of unique opportunities for taking advantage of this growing market.